So, there are over 3.5 billion searches carried out Worldwide on Google every day and it is one of the first ports of call for job seekers looking for a new opportunity. In other words, the higher that Tiger can appear on selected terms, the better.
“SEO – the dark arts” is not such a ridiculous title either. So competitive are the top spots on Google that companies engage in “black hat” tactics to try and cheat Google and appear higher up the rankings through devious means.
“White hat” techniques are the above board systems we employ and whilst these can be very time consuming, they have a lasting presence and avoid the penalties that Google can impose on you should you be caught meddling with the dark arts, such as buying directory listings with no relevance to your own site or stuffing your pages full of keywords.
Examples of “white hat” techniques we use at Tiger include the following:
We are constantly writing new content and editing current content to make sure that Tiger is perceived to be an authority in the secretarial and administrational market. The judge, in this case, is Google’s complex algorithms which crawl through a website like a hungry spider and they assess content, the depth of the site and the relevance to a particular search term compared to similar websites.
In connection to the above, we write at last two blogs every month. Firstly this gives us the opportunity to advise our Clients and Candidates on key subjects of interest and secondly it is a medium through which we can add original content.
Connecting with Clients and Candidates on social networking sites is key to our SEO policy. By making sure that all new jobs appear across all platforms (Google+, Facebook,Twitter and LinkedIn) we can reach a wider audience quickly and direct people back to our website. On the one side we are providing relevant and up-to-date information. On the other, we are directing individuals to pages on our own site, increasing our traffic and in turn adding more value to the Tiger brand and in-turn appearing higher up the rankings.
Links from high quality and relevant websites are proven to be crucial to achieving higher rankings. The BBC is seen as one of the most authoritative sites out there and a link from them will have very positive ramifications to your own website. At Tiger, as you’ll see from the press page, we are asked to quote or write articles in the press or for magazines. Sometimes we can get a link, sometimes we can't BUT it all counts in the eyes of Google and this is why we spend time writing. Again, we are also able to advise the wider market on trends, news and our perspective on the secretarial recruitment industry in general.
I hope the above has shed some light on a complex subject. Let me finish by saying that our website is viewed by upwards of 20,000 people every month and if you type in the following terms in your Google browser, you will see that our hard work in this area is paying off; ‘London Temp Agencies’ and ‘Hire a Personal Assistant London’.