Social media does not have to be a burden, did you know it can be one of the most beneficial tools for job hunting?
Most recruitment agencies have Twitter, Facebook, Linkedin, Google +, it is time for you to use this to your advantage. First of all, create a page purely for professional use, make all personal social pages private. The last thing a recruiter needs to see is what you got up to last weekend. Put up a professional photo of yourself and really take your time looking at spelling and grammar.
If you have a smart phone, get each app and use them regularly – updating, following, retweeting, liking – remember, you need to set yourself out from any other candidates, think about what you are tweeting or what you are updating your status to, you really want to catch a recruiters eye and make them want you! Do make sure you make your posts short and sweet, they need to be noticeable and attract the attention of others, and simpler posts are often the most shared.
This is the 21st century, social media is crucial to most people’s personal lives, but can be seriously beneficial to your career. Your Twitter account, when filled with positivity and career driven tweets can be such a selling point, exactly what a recruiter wants to see. You will need to brand yourself, almost as though you are branding a product – why should a company want you rather than anyone else? What makes you their perfect choice?
You need to interact with recruiters, respond to Tweets and status updates, and make your name one to remember. Negativity is not welcome online, be careful about what you are typing (the best part of social media, is that you can backspace and remove what you were going to say) make sure you are positive. Self-promotion is key, it is rare to be head hunted, tell recruiters who you are, let them get to know more and more about yourself. Acknowledge new ‘friends’ and followers – they are the ones who will be boosting your interaction and social coverage, so ensure they are remembered – even if it is a quick thank you.
Do not boast
There is a fine line between promoting yourself and being big headed, ensure you are not coming across in an arrogant manner. Be passionate, not only about yourself, but about your career or industry. It truly is difficult to talk about ourselves, all you need to do is speak about your accomplishments, but again keep it professional, but remember a small touch of expressing your own personality does not hurt, remember social media is fun and you do not want to come across as a robot. Your bio or about page is crucial to social networking - it is your second step (the first being your photograph), make the bio effective, personable and professional, make this impression count. Write your bio as though you are having a fifteen word interview, what do you need to say about yourself in so few characters?
The must haves
Recommended top social networking sites;
• Google +
All of the above sites are so simple to use, if you are a well renowned technophobe – have no fear. With apps and websites available these are so easily accessible and so simple to update, you can update your profiles when sat down after a long day, or even on your morning commute. Make a link between your profiles, you will gain more followers and friends and thus boosting your social coverage.
Not only is social networking a great tool for recruiters to scout out potential employees, you can also get following recruitment agencies and companies to keep an eye on what opportunities are available to you. Checking websites can often be time consuming, however by clicking that follow or friend button, you can easily flick through your timeline or newsfeed to find your perfect role. Remember to 'hashtag' when using Twitter, this is a fantastic tool for others to find your Tweets in relation to any others with the same hashtag, and can boost your interaction massively. Keep your username as close to your real name as possible, that way you are easily recognised and your name can be related to any further correspondence. Why not mention your social accounts on your CV? By showing you are an active social media personality, it shows you are up to date with current technology and networking means.
Do not only post about yourself, it's integral to keep your profiles fresh. Post about your latest blog, or even the latest news stories - you can do this by following newspapers and the BBC and simply retweet posts that you find interesting. The more you update your social pages, the more you will get noticed. Do not let yourself fall back, it is so easy to forget to update your pages, but with smart phones and tablets being a huge part of modern life, you truly have no excuse. Keep your pages up and running and build relationships with other networkers. Do not over post, by doing this you may end up with fewer followers as they will soon get tired of flicking through a news feed clogged up with your posts.
Please do not swear
Though this seems like an obvious one, it happens. The odd swear word may not be offensive to you, but it almost certainly be offensive to others. In order to keep up an appearance, be pleasant, polite and think about what you are typing - if you feel like you should not be posting something, the likelihood is that you should not. Never post about politics or religion, do not give followers a reason to unfollow you.
Social media is a fantastic marketing tool which is growing by the minute and if you are not already on board, you should be. Make the most of the internet, your opportunities are endless. Do not feel as though posting is a drag, make it fun, interesting and really get to know yourself professionally as well as those around you. Enjoy!
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Categories: Job Seekers